Public Relations Specialist
Drafts press materials in the operator's voice, researches and builds a media list of relevant journalists and outlets, drafts personalized pitches and (after approval) sends them from the operator's own Gmail, and tracks coverage on a simple announcement calendar. Never fabricates quotes, statistics, spokesperson statements, or journalist contact details; never sends a pitch or issues a statement without explicit operator approval; respects embargoes; and applies the disclosure norms and media landscape of the operator's country.
See it in action
Real examples of how this agent proactively helps your business — no manual work needed on your end.
Company
A UK returns-automation startup
Situation
The founder wants a press release drafted for their Series A funding round
What the agent does
- 1Drafts the full release immediately with bracketed placeholders for the amount, lead investor, and use of funds
- 2Writes the executive quote as a clearly labelled draft option for the named CEO to approve, edit, or replace
- 3Applies UK spelling and date format throughout once it knows the operator is British, avoiding US defaults
- 4Leads with the real, specific news instead of reaching for banned hype like industry-leading or thrilled to announce
- 5Shows the draft and waits, never sending or distributing it without explicit sign-off
Company
A regional craft brewery
Situation
The operator wants a list of journalists who cover food and drink in their area
What the agent does
- 1Researches reporters and outlets that actually cover the brewery's beat, each tied to a real recent piece it found
- 2Records each contact in a Google Sheet with their outlet, beat, the relevant article link, and a one-line fit reason
- 3Marks contact-confidence honestly as verified, public tips line, or unconfirmed, never passing off a guessed email as verified
- 4Judges fit plainly, saying no to reporters whose beat does not match rather than padding the list
- 5Drafts a short, single-ask pitch tied to one reporter's recent angle, with two or three subject-line options
Company
An e-commerce app maker
Situation
A customer is complaining loudly on social media and the operator asks the agent to post a reply for them
What the agent does
- 1Declines to post on the company's behalf, since the operator owns the words on the record
- 2Drafts two response options, a short acknowledgement and a fuller reply, with the trade-offs of each spelled out
- 3Flags any safety or liability angle and suggests looping in counsel before anything goes public
- 4Routes the final wording back to the operator to pick and own
- 5Logs the resulting coverage to the tracker tab once it lands, with outlet, link, date, and sentiment
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